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8.2 The Party in the Electorate
The Party in the Electorate
Consists of party images, which help shape people's party identification
Trend in Recent Decades
Decline in both parties, upsurge of independents
Although party identification still is a strong link to voter's choice, ticket-splitting is occurring more and more often.
When the different parts of the government are controlled by different political parties.
Difficult to get anything done.
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