Marginal: Probability of one event at a time regardless of what happens to other events.
Conditional: Probability of one event given another event (rows sum to 1).
Joint: Probability of both events occurring (all the values sum to 1).
Expected Utility (EU) =
Sum Over All Possible Events {Utility of the Event * Probability of the Event}
EU is called "Best Response" in Game Theory and if the participants use it, they reach "Nash Equilibrium"
P(B,E,A,R,C)
= P(B) P(E|B) P(A|B,E) P(R|A,B,E) P(C|R,A,B,E)
= P(B) P(E) P(A|B,E) P(R|E) P(C|A)