Albert Bandura
Observational Conditioning; Social Learning Theory, Bobo Doll Experiment, Imitation in Learning
John Garcia
Conditioned Taste Aversion (The Garcia Effect)
B.F. Skinner
Operant Conditioning; Skinner Box; Positive and Negative Reinforcement and Punishment
Ivan Pavlov
Classical Conditioning; Associative Learning; Stimulus-Stimulus
Robert Rescorla
Contingency Theory - a stimulus must provide the subject information about the likelihood that certain events will occur
Edward Thorndike
Law of Effect; Instrumental Conditioning
Edward Tolman
Latent Learning; Rats in mazes
John B. Watson
Behaviorism; Little Albert
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