101.6 Important People: Cognition

Benjamin Whorf

Linguistic Determinism Hypothesis; language determines thought

George Sperling

Studied sensory memory; sub-type - iconic memory - with cued recall tasks

George A Miller

Short term memorys magic number = 7 plus or minus 2

Elizabeth Loftus

Eyewitness testimony, misinformation effect, false memories

Wolfgang Kohler

Insight in chimps

Hermann Ebbinghaus

Studied Memory using nonsense syllables; retention and forgetting curves

Noam Chomsky

Language Acquisition Device (LAD)