Benjamin Whorf
Linguistic Determinism Hypothesis; language determines thought
George Sperling
Studied sensory memory; sub-type - iconic memory - with cued recall tasks
George A Miller
Short term memorys magic number = 7 plus or minus 2
Elizabeth Loftus
Eyewitness testimony, misinformation effect, false memories
Wolfgang Kohler
Insight in chimps
Hermann Ebbinghaus
Studied Memory using nonsense syllables; retention and forgetting curves
Noam Chomsky
Language Acquisition Device (LAD)
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