Philip Zimbardo
Stanford Prison Study; power of power: when roles become reality
Stanley Milgram
Obedience studies, teacher and learner shock experiment
Fritz Heider
Attribution theory describes how people come to explain (make attributions about) the behavior of others and themselves; behavior is attributed to a situation or a disposition
Leon Festinger
Cognitive Dissonance Theory
Solomon Asch
Studies of conformity using lines
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